Brasil Signage Expo

The first digital signage trade show in Brazil.

Qualified visitors

Decision makers
and entrepreneurs

Networking

Meet professionals

Brasil Signage Expo

The first digital signage trade show in Brazil.

Qualified visitors

Decision makers
and entrepreneurs

Figures show strength of digital signage

No doubts remain: the advertising industry is undergoing a revolution thanks to the advancement of new technologies. Within this sector, digital signage is directly responsible for leveraging this growth. Around the world, the growth is impressive. In 2010, revenues from digital signage reached US$ 5 billion in equipment and software. Counting service and advertising revenue, the number rises to US$ 6.5 billion. It is an industry that is growing by about 40% per year and is expected to reach US$ 7 billion annually. Just the advertising revenue from Digital Out of Home was US$ 2 billion in 2012 and it should grow 15% per year.

The oportunities of Digital Signage in the World

Reports indicate that by 2015 there will be 10 million players and 22 million digital screens (interactive or non-interactive) in the world. In the U.S. alone, for example, there were two million digital signals in 2011, and it is expected to grow to 7 million over the next five years. The total market is expected to reach $14,875.6 million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020.

Even though it is a market of absolute growth, what is most striking is that it is an area that has not yet been explored by entrepreneurs with market vision. In the U.S., of an estimated total of US$ 200 billion currently spent on advertising, only US$ 1.6 billion is spent on out-of-home advertising.

The total market is expected to reach $14,875.6 million by 2020

Digital Signage in Brazil has a impressive growth

In Brazil, the growth of digital signage is even more impressive. To get an idea, Digital out-of-home (DOOH) in the country grew 22.2% in 2012, being the second fastest growing media by percentage. Within the area of external media, DOOH already accounts for almost a quarter of the investments.

DOOH media is chosen because it is one of the most viewed, that is, with larger and better coverage. Research indicates that DOOH reaches 60% of the EAP (Economically Active Population), surpassing internet, newspapers, magazines, and pay TV. In Brazil's largest city, São Paulo, DOOH ranks second in the rankings of the media most viewed by the EAP: Free-to-air TV (96%), DOOH (76%), FM radio (68%) and OOH (61%). It is third in Curitiba (66%) and Fortaleza (58%), which are other major Brazilian cities.

Calculations indicate that, in an interval of 30 days, 27 million people notice DOOH in the 13 major national markets. The participation in the Brazilian advertising market, the world's fifth largest, has been growing in leaps and bounds and in recent years the average growth of DOOH has been 41.25%

22,2% was the growth of the dooh in 2012

Who are we?

APS Feiras Logo

A APS Feiras & Eventos é especializada na organização e promoção de eventos. Destaca-se pelos projetos implementados com pioneirismo e sucesso. Dentre os eventos organizados pela APS, destacam-se a ExpoPrint Latin America, maior feira gráfica da América Latina, ExpoPrint Digital / FESPA Brasil e Photoshop Conference, maior curso de Photoshop da América Latina.

www.apsfeiras.com.br

FESPA Logo

With offices in Brazil, China, Mexico, South Africa, Turkey and headquarters in England, FESPA is the Global Federation of Associations for the Imaging Community. Founded in 1962, its associations are present in 37 countries across several continents. FESPA's main objective is to share knowledge and best practice to help improve industry standards. It reinvests in the global imaging community by offering platforms for solution providers to keep up to date with industry developments and find ways to improve their business and profitability.

At the heart of FESPA's actions is 'profit-for-purpose' where surplus revenues are invested back into the market.

www.fespa.com